Why We Sell Tea
Tea holds potential
no one has yet discovered.
Having spent so long in the world of tea, we came to realize that the true potential of Japanese tea has yet to reach most people. "Japanese tea is brewed in a teapot." "It's something you drink with wagashi." Beyond such fixed ideas lies a landscape of countless possibilities.
Japanese tea is not confined to the bowl. As an ingredient, as an aroma that shapes a space, as a therapy that settles the mind. As a base for tea cocktails, a material for confectionery, a companion in meditation. Its potential extends into territory no one has yet set foot in.
Imaien pursues that potential through a range of endeavors. To make Japanese tea freer, closer, and richer. Believing, from the heart, that tea enriches life — that is why Imaien continues to sell tea.